Integrated Advertising, Promotion, and Marketing Communications (8th global edition) eBook PDF

Name: Integrated Advertising, Promotion, and Marketing Communications (8th global edition) eBook PDF - EnjoyingeBook
SKU: integrated-advertising-promotion-and-marketing-communications-8th-global-edition
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For courses in Advertising. Integrated advertising and marketing communications taught through real-life application.

eBook details

Authors: Kenneth E. Clow, Donald E. Baack
File Size: 60 MB
Format: PDF
Length: 512 pages
Publisher: Pearson; 8^th edition – global
Publication Date: January 14, 2017
Language: English
ASIN: 1292222697 / B01N5RQXY2
ISBN-10: 1292222691 0134484134
ISBN-13: 9781292222691 / 9780134484136

SKU: integrated-advertising-promotion-and-marketing-communications-8th-global-edition Categories: E-Books, Education, Health, Non Fiction, Others, PDF, Textbooks Tags: 0134484134, 0134485165, 1292222697, 978-0134484136, 978-1292222691, 9780134484136, 9780134485164, 9781292222691, Advertising, and Marketing Communications (8th global edition) eBook PDF, communication, Integrated Advertising, marketing, Pearson, promotion

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Integrated Advertising, Promotion, and Marketing Communications (8th global edition) eBook PDF

Integrated Advertising, Promotion, and Marketing Communications 8th global edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers promotions and advertising, the role of blogs, mobile messaging, social media, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-life situations. The 8th Edition (global) includes extensive analysis of Internet blogs, social media, and mobile helping you understand the vital links marketers use to connect with their consumers.

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