Integrated Advertising, Promotion, and Marketing Communications (8th global edition) eBook PDF

$7.00

For courses in Advertising. Integrated advertising and marketing communications taught through real-life application.

eBook details

  • Authors: Kenneth E. Clow, Donald E. Baack
  • File Size: 60 MB
  • Format: PDF
  • Length: 512 pages
  • Publisher: Pearson; 8th edition – global
  • Publication Date: January 14, 2017
  • Language: English
  • ASIN: 1292222697 / B01N5RQXY2
  • ISBN-10: 1292222691 0134484134
  • ISBN-13: 9781292222691 / 9780134484136